SERVICES & DEVELOPMENT
A plan for your firm.
Built around where you are now.
We connect identity, website, content and marketing in one plan, shaped around your needs and priorities. We use your existing resources and organise improvements into clear stages.
01
Understand your firm. Set a direction.
We explore your services, experience and priority practice areas, including civil and criminal law, real estate and tenancy, commercial law, employment, family law and arbitration.
We review your digital presence, service presentation and contact channels, then identify your target audience and development priorities.
02
Develop your identity and presentation
We align your visual identity and introductory message across your website and digital channels, organising your firm’s profile, specialisms and professional information into a consistent, clear presentation.
03
Build or improve your website
We create a professional website that presents your firm and its services, makes reading and contact easy on mobile and desktop, and organises pages and content for search visibility.
If you already have a website, we identify improvements and elements that can be retained within the plan.
04
Manage content. Communicate expertise.
We plan content around your practice areas and the subjects you want to discuss, including social posts, service explanations and answers to your audience’s general questions.
The plan includes a weekly legal blog article for your firm’s website, supported by social media content. Your lawyer selects the subject, or we suggest one relevant to your specialism: civil law, criminal law, tenancy, commercial law, arbitration and more.
We prepare the writing, formatting and publication materials for the lawyer’s review and approval. Key points can become social posts linking readers to the full article.
This keeps the website current, communicates your expertise and gives visitors reasons to read, return and get in touch.
05
Reach the right clients
We develop a marketing plan around your specialisms and target audience, preparing agreed messaging, content and campaigns appropriate to your market.
Campaigns link to clear service pages and direct contact channels, with follow-up on enquiries and their relevance to your services.
06
Monitor and improve
We review content and campaign performance, visitor engagement and enquiries, then update priorities, messaging and pages based on the results.
Scope, deliverables and fees are agreed before work begins. Advertising budgets are identified separately when paid campaigns are included.
THE NEXT CHAPTER
Let’s shape your
firm’s next chapter.
Tell us about your specialisms and what you would like to improve. Let’s discuss a plan that fits your needs and builds on your existing resources.